Messaging and Branding around Climate Change

I have been thinking about the use of language and emotions to discuss the issues around climate change. I was looking around to see if there are efforts and organizations in this space. I found some cutting edge thinking in terms of messaging and branding in this space. Check them out:

Futerra has some cool new thought pieces in this space:.

Born out of a desire to help communications professionals get their green messaging right, the guide identifies the top ten signs of Greenwash, reveals how Greenwashing has grown over the last years, addresses the question of why Greenwash matters and what you can do about it. Versions of the report are also available for the USA and in french.

10 Tips for Sustainability Communications
10 RulesThis is Futerra's bible. A postcard reminder of how to sell sustainability. Widely used and adopted by the UN's Environment Programme and elsewhere.

Rules of the Game

Futerra and The UK Department for Environment published the Rules of the Game on 7 March 2005. The game is communicating climate change; the Rules will help us win it. The document was created as part of the UK Climate Change Communications Strategy.

New Rules New Game

New rules: new game coverThe same type of concise document as the previous Rules - but this time for changing climate behaviours.

Communicating Sustainability

Communicating Sustainability coverFuterra, in partnership with the UN Environment Programme, published Communicating Sustainability: How to produce effective public campaigns in September 2005.

The guide showcases innovative campaigns from every continent which have succeeded in making people think or behave differently towards the environment. It has now been downloaded over 700,000 times from the UNEP website!

Words that Sell

Words that sell coverThis guide to the language of sustainability asks some hard questions. Based on valuable focus group research, Words That Sell identifies the good, the bad, and the ugly of green and ethical terminology.

The Compass Network

is a global exchange for knowledge and creativity in sustainability communications. It's a place to share, to learn and to meet like-minded people working towards the same goal.

They have an interesting document called Clean technology: tomorrow's brands:

Cleantech has been called the next Industrial Revolution and, if commentators are believed, will save the planet AND the economy. It could also produce the C21st's biggest and most recognisable brands. The report argues that developing a strong brand, as well as great technology, can help cleantech companies succeed, grow and win