Is Coal a four-lettered word?

It is more than a rhetorical question.

I was fascinated by this story:
University Of Kentucky Approves New $7 Million Industry-Funded Dorm Named After ‘Coal’

Problem is that the coal-funded building has to be LEED certified for energy efficiency and pollution. The key constituencies that voted against this naming (and receiving the money) are students and faculty. It looks like a decision about the bottom-line.

Recently at a congressional hearing, one of the representatives compared the tactics of coal industry with that of the cigarette industry.

So when do you think Coal will turn radioactive much like cigarettes and Philip Morris?
Will we see symbol implying 'coal-free'? Who will display it?