Carbon War Room

Yet another initiative coming from Richard Branson et al. Interesting and amusing metaphor. The website has a military site look and feel. They have initiatives like this one on energy efficiency of buildings. I see a bunch of sponsors, links to other organizations and photos but nothing jumps out as an original initiative. I will comb through the site some more.

Carbon War Room

The Carbon War Room harnesses the power of entrepreneurs to implement market-driven solutions to climate change. The world needs entrepreneurial leadership to create a post-carbon economy.

The War Room’s unique approach focuses on bringing together successful entrepreneurs, business leaders, policy experts, researchers, and thought leaders to focus on market-driven solutions.

Our approach is to identify the barriers that are preventing market-based scale up of climate change solutions and thereby perpetuating the status quo. In addition to technology and policy gaps, these barriers include principal-agent problems, information gaps, and lack of common standards or metrics.

The War Room operates across 25 battles in 7 theaters and has three core functions:

* The Research & Intelligence team compiles a reliable, independent source of global research on the current carbon-industrial complex and leading market-driven innovations.
* The Communications team convenes successful entrepreneurs, experts, and leaders to ensure solutions are strategically sound, fast acting, and well presented.
* The Operations team plans the path to victory in each area using appropriate tools and partners to achieve the overwhelming force necessary. After determining partners, budgets, and leaders to execute the battle; funding is raised and milestones created; then the operation is closely monitored as each operation proceeds.