Is this our moment?

Thursday, January 28, 2010
Leonardo DiCaprio would like you to think so!. He is not first Hollywood celebrity to go green. Tom Hanks went electric sometime back. The ad is interesting. It has a business case, explicit threat ("we are watching you senator"), and action for the viewers ("flood inboxes", "tweet", "share"). The slogan 'This is Our Moment' is a familiar one from Obama's campaign.





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