Business models for low carbon economy

The talk about appropriate business models has started - all around decoupling the GDP/growth from resource consumption.

New Business Models for a Low Carbon Economy

1. The 'clean energy' model: Substitution of existing energy sources 
2. The ecological industry model: Optimize existing processes for lower carbon 
3. The 3rd orientation: Offer service instead of product, e.g., transport service instead of car sale
   
4. Futuristic service: Sell virtualized equivalents that achieve the same function with less resource